As you will learn, the Brazilian Keratin Treatment™(AKA 12 week blow dry) is neither a traditional relaxer nor a straightener that can only be used on certain types of hair. In fact, there’s nothing traditional about this new type of service. It does not involve harsh chemical process that will over process hair, and leaves it in poor condition. The Brazilian Keratin Treatment™ is a universal product and can be used safely on just about any type of hair – dry, frizzy, over-processed, color treated, ethnic or even unprocessed virgin hair. Just about everyone can get the same great results – healthy, shiny, frizz-free, manageable hair.
What sets Brazilian Keratin Treatment™ apart from older technology chemical straighteners and relaxers? The answer is simple - this process doesn’t involve breaking down the hair and restructuring it. These older technology treatments are designed to irreversibly modify and restructure keratin by using products with very high pH levels, usually greater than pH 9 (very high alkalinity). At these very high pH levels the hair shaft will soften, and then swell tremendously and thus become damaged. This is another big difference. The pH range of the Brazilian Keratin Treatment™ is between 4 and 5, exactly matching the normal pH of hair itself. There’s no softening or swelling of the hair shafts, so it’s easy to see why the condition of the hair shaft is not compromised and why each strand maintains its strength and structural integrity.
This advanced hair treatment service eliminates the need to carefully watch the clock in order to halt a high pH chemical process in time to prevent excessive damage to hair.
With the Brazilian Keratin Treatment™, there is virtually no risk of hair damage or breakage, as long as the product is properly used, as directed during our training classes and in our Brazilian Keratin Treatment Training Manual. The Brazilian Keratin Treatment™ is a long-lasting and gentle, reversible treatment that will eventually wash out over time, without harming the hair.
